Leveraging automated imports of all clickstream and online behaviour data, BitBang SRL provides a 360° view of the customer experience and real-time actionable insights to drive business decisions.
Customer Journey Insights by BitBang SRL
Features
Leveraging its existing ETL, BitBang SRL automatically ingests any data source with marketing information, including CRM, clickstream, campaign and ERP data, to provide a single customer view. It connects to ThoughtSpot through rest-based APIs to create a customer marketing analytics experience and help you build your own charts and dashboards in seconds using the search IQ ThoughtSpot Search Engine. Specific features include:
- Mapping and automating ingestion of clickstream data
- Mapping and automating ingestion of digital campaign data
- Transformation:aligning sources at the customer level and processes of structured and unstructured data
- Fusion: identification of every individual customer or prospect by a high-level key
- Orchestration: creation of pipelines that exploit historical data in a 'lookback period'
Benefits
- Apply advanced omnichannel analysis with ThoughtSpot
- Discover complex omnichannel patterns in customer behaviour
- Elevate customer journey intelligence
- Enrich foundational data sources with new information derived from Thoughtspot AI-Driven Insights
How It Works
BitBang works with prospects to first understand their current technological framework and scope out business needs. Following this, a project proposal can be shared for discussion on future collaboration.
A typical project within this sector requires between 6 – 10 weeks to implement. This can vary on a case-by-case basis and a project plan will be proposed after a technical meeting has taken place. There are several variables which influence the timeframe of a project, including the number of origin data sources and the volume of data.
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