In today’s digital economy, businesses aren’t just competing on products and services—they’re competing on insights and decisions. The ability to deliver real-time, contextual analytics within applications and portals isn’t just a nice to have; it’s a critical advantage. Your users expect instant access to insights without switching between tools, hunting for reports, or waiting for analysts to provide answers.
This is where embedded AI-powered analytics comes in. By seamlessly integrating new analytics experiences into business apps and portals, you can:
Empower every user to self-service right where they work
Drive better, faster decision-making with AI-powered, contextual insights
Automate business workflows to act on insights immediately
Unlock new revenue streams by monetizing innovative and premium analytics capabilities
Companies that embed analytics directly into their products and services increase customer engagement, improve retention, and differentiate themselves from the competition. The best part? They do this without the cost and complexity of building and maintaining analytics infrastructure from scratch.
With ThoughtSpot Embedded, you can transform your business app into a smart app—an AI-powered product that provides instant, actionable, self-service insights to every user—regardless of their technical skills. Let’s explore some of the most popular use cases.
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Embed AI-augmented dashboards for real-time, interactive analytics
A next-generation analytics experience in your app requires next-generation dashboards. A far cry from the outdated, static dashboards of legacy tools, ThoughtSpot’s Liveboards are modern, highly customizable, and AI-powered, enabling you to tailor the ideal analytics experience to meet your users’ specific needs.
You can choose to embed from a broad selection of interactive, pixel-perfect charts, infinite drill downs without pre-defined paths, and AI serving up personalized insights on any chart and any data point.
For instance, Verivox, Germany’s leading online marketplace for comparing services across sectors including energy and telco tariffs, banking products, and insurances, leveraged ThoughtSpot Embedded as the analytics engine powering Vertriebspartner-Portal, their B2B platform. As part of this overall project, Verivox decommissioned two legacy dashboard tools, swapping in ThoughtSpot’s AI-driven analytics while increasing adoption to 70% across all divisions.
Automate workflows with event-driven analytics
Why stop at actionable insights when you can automate what happens next? Through event-driven integrations, data writebacks, and workflow automation, ThoughtSpot Embedded enables real-time actions based on both data anomalies and predefined business conditions.
For instance, you can embed KPI charts that ThoughtSpot automatically scans for outliers and anomalies. If the platform detects something, it displays it visually for your users to explore and also triggers an alert. Your developers can enhance these alerts with webhooks to activate specific workflows within or outside your business application, eliminating the need for manual intervention.
Additionally, your business application can listen for key event interactions—like a user clicking on a component or data point—and trigger custom actions within your application in real time. As you can imagine, access to these capabilities redefines the embedded analytics experience—ultimately increasing user engagement, retention, and adoption of your business application.
Gain a competitive edge with agentic AI capabilities
Conversational experiences powered by agentic AI are reshaping how users engage with data, simultaneously creating a new challenge of increased expectations. With the rising swell of AI-driven experiences, users are no longer satisfied with the status quo.
Enter Spotter, the AI analyst for everyone. Powered by generative AI, Spotter delivers the competitive edge you need by instantly transforming your business application into a bleeding-edge, insights-driven offering and accelerating your AI roadmap at the same time. With Spotter, your users can ask any data question in natural language and get instant answers—without the need for technical expertise.
Not only are you reducing the dependency on your teams to manually produce reports for everyone by providing AI-powered self-service analytics, but you also have the opportunity to unlock new revenue streams and monetize premium AI analytics features.
However, bleeding-edge technology doesn’t have to be complicated. ThoughtSpot Embedded’s low-code embedding experience is simple and straightforward, allowing you to concentrate on your core products and services while ThoughtSpot takes care of the rest—enhancing internal operational and deployment efficiency and helping you leapfrog over your competitors.
For instance, Act-On, a leading cloud-based marketing automation platform, embedded ThoughtSpot to leverage our cutting-edge AI analytics capabilities. Moreover, they quickly deployed it to their customers; within 30 days, they were in beta with a select group of users to test and provide feedback, and within 90 days, they further developed their product and made it generally available.
Are you ready to lead the way?
With ThoughtSpot Embedded, you can turn your business app into a smart app—one that doesn’t just store and display data but activates it. Whether you want to enhance decision-making, automate workflows, or lead with AI-powered analytics, ThoughtSpot Embedded makes it effortless.
Ready to transform your business application? Get started today, and take your analytics experience to the next level!
