ThoughtSpot Recognized as Leader in Snowflake’s Modern Marketing Data Stack Report

ThoughtSpot enables joint customers to build leading solutions on Snowflake’s AI Data Cloud that empower users to unlock the true value of their data using natural language search and AI-powered insights

Mountain View, California – October 22, 2024 — ThoughtSpot, the AI-Powered Analytics Company,  today announced that it has been named as a Business Intelligence Leader in theModern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity executed and launched by Snowflake, the AI Data Cloud company.

 “In a new age of innovation, we’re witnessing a changing of the guard around AI and how marketers capitalize on this massive opportunity as the very shape of the marketing stack evolves, leveraging the Snowflake AI Data Cloud to access and act on data directly where it resides,” said Denise Persson, ChiefMarketing Officer at Snowflake. “ThoughtSpot emerged as a leader in the Business Intelligence category with joint customers leveraging their technology to surface trusted and accurate insights on their data and take informed action to deliver more personalized experiences and measure the effectiveness of campaigns.”

ThoughtSpot was identified in Snowflake’s report as a Leader in the Business Intelligence category. As an Elite Snowflake Technology Partner, ThoughtSpot helps hundreds of joint customers like Lululemon, Capital One, Cigna, and Act-On Software experience the business impact of being able to leverage search and AI-powered analytics via live query on their cloud data stored in Snowflake. 

“We are honored to be recognized by Snowflake as a leader in the 2025 Modern Marketing Data Stack report,” said Sagar Murthy, RVP Global Alliances at ThoughtSpot. “Today’s data stack ecosystem, supercharged by AI, is delivering a new experience in how every employee – from business analyst, to demand generation marketer, to CMO – unlocks insights and drives actions from their business data. We are focused on delivering an AI-powered, self-service, natural language analytics experience to customers whose data resides in the cloud. We look forward to continuing to partner with Snowflake and helping customers across roles and industries unlock value of their customer and marketing data in the Snowflake AI Data Cloud.”

About the 2025 Modern Marketing Data Stack

The third annual edition of Snowflake’s Modern Marketing Data Stack report identifies the technologies, tools, and platforms used by Snowflake customers to show how marketers and advertisers can leverage the Snowflake AI Data Cloud with accompanying partner solutions to serve existing customers and convert valuable prospects. Snowflake analyzed usage patterns from a pool of approximately 9,800 customers as of April 2024, and identified 10 technology categories that organizations consider when building their marketing data stacks to capitalize on AI. The categories include:

Marketing and Advertising Tools & Platforms

• Analytics & Data Capture
• Enrichment & Hygiene
• Identity & Onboarding
• Customer Data Platforms
• Marketing & Customer Engagement
• Programmatic Solutions
• Measurement & Optimization

Data Tools & Platforms

• Integration & Modeling
• Consent Management
• Business Intelligence

The report explores each of these categories that comprise the Modern Marketing Data Stack, highlightingData Cloud Product Partners and their solutions as “leaders” or “ones to watch” within each category. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake’s report provides a concrete overview of the partner technology providers and data providers marketers choose to createtheir data stacks.

Click here to read The Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity.

About ThoughtSpot

ThoughtSpot is the AI-Powered Analytics company. Our mission is to create a more fact-driven world with the easiest to use analytics platform. With ThoughtSpot, anyone can leverage natural language search to ask and answer data questions with confidence. ThoughtSpot enables everyone within an organization to limitlessly engage with live data in any major cloud data platform, making it easy to create and interact with granular, hyper-personalized, and actionable insights. Customers can take advantage of both ThoughtSpot’s web and mobile applications to improve decision-making for every employee, wherever and whenever decisions are made. With ThoughtSpot’s low-code developer-friendly platform, ThoughtSpot Embedded, customers can also embed AI-Powered Analytics to their products and services, monetizing their data and engaging users to keep them coming back for more. Organizations like Capital One, Daimler, Comcast, Cigna, Royal Bank of Canada, Nasdaq, and Unilever rely on ThoughtSpot to transform how their employees and customers take advantage of data. Try ThoughtSpot today and see for yourself.