Verivox Powers Market Insights and Customer Decisions with Agentic Analytics

The Challenge

Verivox is Germany's leading online comparison marketplace, giving millions of consumers access to over 29,000 tariffs across energy, telecommunications, insurance, and banking. With around 30 years in business, the company's entire business model runs on data; with every comparison, every recommendation, every market insight depending on it.

As Verivox grew, so did the strain on its legacy BI infrastructure. More users, more products, and rising data demands outpaced the team's capacity to keep up. Static dashboards multiplied: every metric, every analysis result was captured in a dedicated report 'just in case'. The result was an unmanageable sprawl of dashboards, slow time-to-insight, and a BI team stretched thin by ad-hoc report requests from business teams who couldn't self-serve.

Business users wanted to stop waiting for the data team to run analyses. They needed to explore data independently without SQL or technical help. And Verivox also wanted to offer its partners richer, more interactive data products, not just spreadsheet exports.

The demand for analytics was growing fast—more users, more products, more questions. But our team wasn't growing at the same pace. We needed a way to scale data access without scaling headcount.

Kevin RuppertManager Data Engineering & BI,Verivox

The Solution

In 2020, Verivox began evaluating how to give its energy partners a better experience with data. The team compared its existing tool Domo against a new search-driven approach they had discovered: ThoughtSpot.

The decision came down to one key differentiator: the experience ThoughtSpot offered users. Its search-based interface worked like a familiar web search: enter a question, get charts and answers. No training required, no SQL, no waiting for a report. Combined with strong embedded analytics capabilities, it gave Verivox both the internal self-service platform it needed and a way to expose rich, interactive data products to its external partners.

ThoughtSpot was deployed in two phases: first for external energy partners, who were provided with ready-to-use liveboards and the ability to define their own searches, then internally across Verivox's six business units. The rollout was supported by a deliberate change management program: training sessions, internal Champions in each department, an 'Analytics Day' event, and ongoing feedback loops to continuously improve the platform.

ThoughtSpot is like Google for your business data. You enter what you're looking for and you get answers—charts, breakdowns, suggestions. We compared it against Domo and chose ThoughtSpot because we wanted to give our partners and our teams a genuinely different way to work with data.

Joachim HefnerVP BI and Data EngineeringVerivox

The Impact

The numbers reflect a platform that has become embedded in daily work across the company. With 350+ monthly active users, representing around 70% of Verivox's 500 employees, ThoughtSpot has reached a level of adoption that few analytics tools achieve. More than 1,000 Liveboards have been created internally and externally, and the platform now handles 2,500+ questions from employees and customers every month through Spotter, ThoughtSpot's AI agent.

Critically, ThoughtSpot also allowed Verivox to sunset two legacy BI tools, consolidating its analytics stack and reducing operational overhead. Teams across all six business units now explore data independently. For external partners, the embedded analytics portal delivers personalized, secure market insights to analyze churn risks, benchmark performance, and spot payment trends, turning data access into a direct revenue enabler for Verivox.

For analysts, the impact is one of scale. With a team of agents including SpotterViz, they can generate liveboards and insights in a fraction of the time. And as Spotter adoption grows, the expectation is that ad-hoc questions will increasingly be answered directly, reducing the need for one-off dashboards.

What's changing—and changing fast—is how users interact with data. They can now use natural language instead of SQL or technical queries. Analysts can scale their work. Using agents like SpotterViz, they deliver answers and liveboards way faster than before.

Kevin RuppertManager Data Engineering & BI,Verivox

What's Next

Verivox is focused on deepening adoption across all six business units and ensuring users are aware of the full range of capabilities available to them, particularly Spotter. The next milestone is extending Spotter access to external energy partners, bringing the same conversational data experience to the B2B portal. Looking further ahead, Verivox is exploring broader Agentic AI capabilities to accelerate decision-making across every team: internal analysts, business managers, and external partners alike. ThoughtSpot remains central to that journey.